top of page

Bold and Beautiful: Pantone's AW 2024 NYFW Color Palette Revealed

Pantone has released the latest trends gracing the runways of New York Fashion Week. In the spotlight this time is Pantone's Autumn/Winter 2024 Color Palette, a captivating union of style and sustainability that promises to reshape the fashion landscape.


In the ever-evolving realm of fashion, Pantone stands as a beacon of expertise in forecasting color trends, enabling designers to craft collections that are both cohesive and visually impactful. As professionals navigating the dynamic landscape of style, we turn to Pantone for its unparalleled guidance, ensuring that our creative endeavors are not only on-point but also resonate with the latest color trends.

(Image Courtesy Pantone)

Pantone's AW 2024/2025 color palette, as articulated in a recent statement, is a meticulous selection that seeks equilibrium between the familiar and the novel. This palette transcends the ordinary; it embodies functionality, adaptability, and robustness, perfectly suited for our dynamic and hybridized lifestyle.


Envision a canvas draped in fierce chromatic vibes, intricately woven with playful and energetic accents, setting the stage for creating greatness within your designs. These hues are not just about following trends; they are an expression of a self-assured, straightforward demeanor that encapsulates the essence of AW24.


NYFW designers, recognizing Pantone as a beacon of color expertise, are poised to explore the inherent richness and earthiness of colors. From warm tones inspired by natural pigments to opulent mid-tones, accessible neutrals, and universal greens, the palette paints a picture of sustainable elegance.


Pantone's commitment to environmental consciousness is evident in the selection of 10 environmentally inspired colors for AW24. Picture decadent reds, mineral-based teals, cooling blues, deep dark purples, and leafy greens – each color echoing a narrative of sophistication and environmental mindfulness.  


(Image Courtesy Pantone)


So, dear fashion trailblazers, let the self-assured and no-muss-no-fuss demeanor of the AW 2024 Palette, as curated by Pantone, be your muse as you embark on a journey of innovation and sustainability. We anticipate the emergence of breathtaking designs and sustainable masterpieces from your fashion studios.


bottom of page